Mela Alto Adige PGI

Production Area

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Mela Alto Adige PGI or Südtiroler Apfel g.g.A. is a type of apple belonging to the Malus communis Lam. species, deriving from the following varieties and from their respective clones: Braeburn; Elstar; Fuji; Gala; Golden Delicious; Granny Smith; Idared; Jonagold; Morgenduft; Red Delicious, Stayman Winesap, Pinova and Topaz.

Production Method

The soil in which Mela Alto Adige PGI or Südtiroler Apfel g.g.A. is grown is spongy by nature, well drained and rich in oxygen, encouraging the roots of the tree to develop. The fruit orchards are located at an altitude of between 200 and 1000 metres a.s.l. Between the rows of plants there is a layer of grass to protect the soil against premature drought, excessive heat in summer and erosion. Mela Alto Adige PGI or Südtiroler Apfel g.g.A. is produced using techniques and methods which have a low environmental impact. Harvesting is carried out by hand between August and the end of October, depending on the ripening times of the different varieties. Maximum production in the various production areas cannot exceed 68 tons per hectare, calculated across the entire production area. Once harvested, the apples are transported to the plants in plastic crates and deposited into vats filled with cold water. This operation makes it easier to select the fruit according to colour and size, at the same time avoiding damage.

Appearance and Flavour

Mela Alto Adige PGI or Südtiroler Apfel g.g.A. is distinguished by its colour, particularly strong fragrance, compact flesh and a long shelf-life.

Production Area

The production area of Mela Alto Adige PGI or Südtiroler Apfel g.g.A. is within 72 municipalities in the Autonomous Province of Bolzano.

History

Mela Alto Adige PGI or Südtiroler Apfel g.g.A. has a centuries-old history. The first historical documents concerning the cultivation regulations for the fruit trees date back to the time of Charlemagne, who ordered them to be planted in the gardens of his property. Other documents dating back to the Middle Ages mention an increase in apple cultivation, mainly thanks to new knowledge and traditions disseminated by the convents. One of the greatest problems that the Unification of Italy had to face was the railway network. In 1867, the start of the Brennero railway allowed the apples from Alto Adige to be diffused and exported to the Imperial courts of Vienna, Berlin and Saint Petersburg. At the end of the XIX century and beginning of the XX century, almost 40 varieties of apples were listed in a work by Karl Mader.

Gastronomy

Mela Alto Adige PGI or Südtiroler Apfel g.g.A. can be kept at a low temperature or in a cool, dry place. The fruit is eaten fresh or used by the confectionary industry as an ingredient for desserts and fruit juices. It is an extremely versatile product that can be eaten naturally or used in characteristic regional recipes, such as strudel, Apfelschmarren (apple fritters) or Scheiterhaufen (bread and apple flan).

Marketing

The product is marketed as Mela Alto Adige PGI or Südtiroler Apfel g.g.A., in the varieties Braeburn; Elstar; Fuji; Gala; Golden Delicious; Granny Smith; Idared; Jonagold; Morgenduft; Red Delicious; Stayman Winesap; Pinova and Topaz; the Marlene brand is used on the Italian and southern European markets; the regional Val Venosta brand guarantees that the product comes from the Venosta Valley, as well as its particular high-quality and the careful cultivation technique. It is sold in cardboard, wooden or plastic crates, containing either one or several layers of apples, or in other suitable packaging material.

Distinctive Features

The climatic conditions of the production area of Mela Alto Adige PGI or Südtiroler Apfel g.g.A are unique and cannot be reproduced anywhere else. The alternation of cold air coming from the North and hot wind coming from the Mediterranean sea, together with warm and sunny days alternating with chilly nights, create the ideal conditions for the slow ripening of the apples.

REFERENCE BODY

INSPECTION BODY

ALPE Soc. Agricola Coop. Alpina con Produzione e Lavorazione propria

Via Zona Industriale, 28
Lasa (BZ)
Tel: Tel. +39 0473 626160
Email:

COOP. ALGUND

Via Lunga, 1/A
Lagundo (BZ)
Tel: Tel. 00 39 0473 497300
Email:

COOP. BIO SÜDTIROL

Via Trojen, 15
Cermes (BZ)
Tel: Tel. 00 39 0473 550200
Email:

COOP. CAFA

Via Scuderia, 14
Merano (BZ)
Tel: Tel. 00 39 0473 010800
Email:

COOP. COFRUM

Via Palade, 12
Marlengo (BZ)
Tel: Tel. 00 39 0473 447149
Email:

COOP. DODICIVILLE

Via di Mezzo ai Piani, 12
Bolzano (BZ)
Tel: Tel. 00 39 0471 990900
Email:

COOP. EGMA CALDARO

Località Palude di Caldaro, 4
Caldaro (BZ)
Tel: Tel. 00 39 0471 810001
Email:

COOP. EOFRUT

Via Stazione, 7
Termeno (BZ)
Tel: Tel. 00 39 0471 860155
Email:

COOP. FRUCHTHOF ÜBERETSCH

Via Bolzano, 69
Frangarto/Appiano (BZ)
Tel: Tel. 00 39 0471 630111
Email:

COOP. GRUFRUT GROUP

Via Dogana, 12a
Bronzolo (BZ)
Tel: Tel. 00 39 0471 967131
Email:

COOP. KAISER ALEXANDER

Via F. Filzi, 4/A
Laives (BZ)
Tel: Tel. 00 39 0471 954124
Email:

COOP. KURMARK-UNIFRUT

Via Stazione, 32
Magrè (BZ)
Tel: Tel. 00 39 0471 818800
Email:

COOP. LANA

Via Sole, 12
Lana (BZ)
Tel: Tel. 00 39 0473 562155
Email:

COOP. LANAFRUIT

Via Bolzano, 80
Lana (BZ)
Tel: Tel. 00 39 0473 552111
Email:

COOP. MELIX BRIXEN

Via Brennero, 13
Varna (BZ)
Tel: Tel. 00 39 0472 061 400
Email:

COOP. NEUFRUCHT

Via Isola di Sopra, 1
Egna (BZ)
Tel: Tel. 00 39 0471 096200
Email:

FRUBONA COOP. TERLAN

Via Enzenberg, 1
Terlano (BZ)
Tel: Tel. 00 39 0471 918367
Email:

GEOS- soc. agricola coop. frutticoltori Silandro

Via Protzen, 3
Silandro (BZ)
Tel: Tel. +39 0473 737100
Email:

JUVAL- soc. agricola coop. frutticoltori JUVAL Castelbello-Ciardes-Stava

Via Statale,26
Castelbello (BZ)
Tel: Tel. +39 0473 727500
Email:

MIVOR- coop. frutticoltori MIVO-ORTLER soc. agricola

Zona Industriale 7
Laces (BZ)
Tel: Tel. +39 0473 749900
Email:

OVEG- soc. agricola coop. produttori agricoli Alta Val Venosta

Via Moosburg, 52
Oris (BZ)
Tel: Tel. +39 0473 739932
Email:

Texel cooperativa agricola

Via dell' Argine 2
Naturno (BZ)
Tel: Tel. +39 0473 671100
Email:

VI.P BIO

Via Zona Industriale 9
Laces (BZ)
Tel: Tel. +39 0473 723327
Email:

Year

Production (kg or lt)

Turnover (mln €)

Export (mln €)

2016 263,817,249 132 171
2015 310,511,890 198 167
2014 352,976,220 247 204
2013 229,739,960 193 137
2012 241,592,690 193 129
2011 252,698,956 134 110
2010 255,125,002 107 93
2009 172,721,465 97 33
2008 231,958,726 132 17
2007 221,565,030 126 17
2006 185,198,614 94 12